Pedagogy
Courses
Business Analytics and Data Modelling
Early Career MBA Requirement | Spell Book
Data Management in Business
Online MBA Advanced Business Course | Spell Book
Data Mining and Big Data Analytics
Business Analytics Requirement | Spell Book
Machine Learning for Business
Business Analytics Certificate Requirement | Spell Book
Introduction to Information Systems
Business Requirement | Spell Book
Applied Information Management Systems
Analytics Requirement
There's a Story Everywhere (Qualitative Analytics)
Analytics Elective
Data Analytics
Analytics Requirement | Spell Book
MIS Career Management Preparedness
MIS Major Requirement | Spell Book
Scholarship Activities
Academic Publications
Academic Journals
- Lin, Hui-Fei, Lin, Pei-Chih, and Yeo, Benjamin (2024). Consumer-Generated Visual Advertisements in Social Media Brand Communities. In International Journal of Communications.
- Linardi, Evelyn Krisnada, Lin, Hui-Fei, and Yeo, Benjamin (2023). Effective Digital Advertising: The Influence of Customised Ads, Self-esteem and Product Attributes. In Journal of Creative Communications. DOI: 10.1177/09732586231195241.
- Lin, Hui-Fei, Tsai, Hsin-yi Sandy, and Yeo, Benjamin (2023). Augmented Reality Advertising in Entertainment Programming: An Exploration Across Cultures. In Journal of Creative Communications. DOI: 10.1177/097325862211350.
- Cheng, Li-Chen, Lu, Wei-Ting, and Yeo, Benjamin (2023). Predicting Abnormal Trading Behavior from Internet Rumor Propagation: A Machine Learning Approach. In Financial Innovation. Vol. 9, Issue 3. DOI: 10.1186/s40854-022-00423-9.
- Grant, Delvin and Yeo, Benjamin (2022). Exploratory Study of Societal Contexts and Industry Performance. In International Journal of E-Business Research. Vol. 18, Issue 1, pp. 22. DOI: 10.4018/IJEBR.309387.
- Yeo, Benjamin, Serenko, Alexander, Palvia, Prashant (2022). One Size Does Not Fit All: Global Perspectives on IT Worker Turnover. In IEEE Transactions on Engineering Management. Vol. 71, pp. 2843 - 2852. DOI:10.1109/TEM.2022.3196585
- Grant, Delvin and Yeo, Benjamin (2022). A Business Process Reengineering Method. In Issues in Information Systems. Vol. 23, Issue 1, pp. 1 - 12. DOI: 10.48009/1_iis_2022_101.
- Grant, Delvin and Yeo, Benjamin (2022). Resource-Based View of the Productivity Paradox. In Technology Analysis & Strategic Management. DOI: 10.1080/09537325.2022.2042509.
- Yeo, Benjamin (2021). Impact of High-Tech Industries Over Time. International Journal of Sociotechnology and Knowledge Development (IJSKD). Vol. 14, Issue 1, pp. 15.
- Grant, Delvin and Yeo, Benjamin (2021). Enterprise Integration Using Service-Oriented Architecture. Issues in Information Systems. Vol. 22, Issue 1, pp. 164 - 177.
- Lin, Cheng-Hsuan, Lin, Hui-Fei, Yeo, Benjamin, Lin, Pei-Chih (2021). The Influence of Social TV Multitasking Behavior on the Effectiveness of Cross-Media Advertising. In International Journal of Communication. Vol. 15, pp. 1570 - 1594.
- Yeo, Benjamin, Serenko, Alexander, Palvia, Prashant, Osam, Sato, Hiroshi, Sasaki, Jie, Yu, and Guo, Yue (2020). Job Satisfaction of IT Workers in East Asia: The Role of Employee Demographics, Job Demographics, and Uncertainty Avoidance. The DATA BASE for Advances in Information Systems (DATA BASE). Vol. 52, Issue 2, May 2021, pp. 94 - 126.
- Lu, Wenling and Yeo, Benjamin (2020). Time-Varying Relations between Seven Dimensions of CSR and Firm Risk. In Business and Professional Ethics Journal (BPEJ). Vol. 39, Issue 3, pp. 319 - 345.
- Grant, Delvin and Yeo, Benjamin (2019). Are ICTs Really That Important in Driving Industry Performance? In Journal of Global Information Management (JGIM), Vol. 27, No. 3, pp. 101 - 119.
- Yeo, Benjamin and Grant, Delvin (2019). Exploring the Effects of ICTs, Workforce, and Gender on Capacity Utilization. In Technology for Development (ITD), Vol. 25, Issue 1, pp. 122 - 150.
- Yeo, Benjamin and Grant, Delvin (2019). Exploring the Factors affecting Global Manufacturing Performance. In Information Technology for Development (ITD), Vol. 25, Issue 1, pp. 92 - 121.
- Yeo, Benjamin (2019). What Drives University Technological Innovation Outcomes? A Re-Vitalised Investigation. In Journal of Information and Knowledge Management (JIKM), Vol. 18, No. 3, 1950035.
- Grant, Delvin and Yeo, Benjamin (2018). An Exploratory Perspective on how Crime and Informality affect BRICS Industry Performance. In Journal of Global Information Technology Management (JGITM)>/a>. Vol. 21, Issue 4, pp. 242-261.
- Grant, Delvin and Yeo, Benjamin (2018). A Global Perspective on Tech Investment, Financing, and ICT on Manufacturing and Service Industry Performance. In International Journal of Information Management (IJIM). Vol. 43, pp. 130-145.
- Yeo, Benjamin (2018). Societal Impact of University Innovation. In Management Research Review (MRR). Vol. 41, Issue 11, pp. 1309-1335.
- Yeo, Benjamin and Grant, Delvin (2018). Predicting Service Industry Performance Using Decision Tree Analysis. In International Journal of Information Management (IJIM). Vol. 38, No. 1, pp. 288-300.
- Lin, Hui-Fei, Yeo, Benjamin, and Chen, Yen-Shen (2013). Mobilizing Location-Based Advertising: A Study of Effectiveness on Persuasion. In Australian Journal of Business and Management Research (AJBMR). Vol. 3, No. 6, pp. 15-29.
- Chen, Pin-Chun, Lin, Hui-Fei, Yeo, Benjamin (2013). Strategies for Effective Product Placements in Taiwanese Idol Dramas. In American Journal of Business and Management (AJBM). Vol. 2, No. 4, pp. 357-369.
- Yeo, Benjamin (2010). Driving the Knowledge Economy: The Impact of Regional Innovation Capacity. In International Journal of Contemporary Management Research, Vol. 6, No. 1, pp. 73-88.
- Trauth, Eileen, Quesenberry, Jeria and Yeo, Benjamin (2008). The Interaction Between Gender and Environmental Context: Influences on Women in the IT Workforce. In Data Base for Advances in Information Systems, Vol. 39, No. 1, pp. 8-32.
- Huang, Haiyan, Yeo, Benjamin and Trauth, Eileen (2006). Exploring the Situated Context of Knowledge Management in E-Government Development. In International Journal of Advanced Media and Communications (IJAMC), Vol. 1, No. 1, pp. 148-160.
Published Dissertations and Theses
- Yeo, Benjamin. Political Impact of the Internet: An Analysis of Singapore. Germany: VDM Verlag, 2009.
- Yeo, Benjamin. Developing a Sustainable Knowledge Economy: The Influence of Contextual Factors. Germany: VDM Verlag, 2009.
- Kuo, Eddie, Choi, Alfred, Lui, Chee Meng, and Yeo, Benjamin. Parenting Teenagers in the Internet Age: A Manual for Family Life Educators. Inter-Ministry Committee on Youth Crime, Singapore. Singapore: National Youth Council, 2000.
Book Chapters
- Yeo, Benjamin. Information Technology Issues in Taiwan. In P. Palvia, J. Ghosh, T. Jacks, A. Serenko, and A. H. Turan (eds.), The World IT Project. Global Issues in Information Technology. Singapore: World Scientific – Now Publishers Series in BusinessForthcoming
- Yeo, Benjamin. (2014). Knowledge-Based Economic Growth from the Social Context of Information Technology. In T. Tsiakis, T. Kargidis, and P. Katsaros (eds.), Approaches and Processes for Managing the Economics of Information Systems. Hershey, PA: IGI Global, 309-323.
- Yeo, Benjamin. (2011). From Information Technology to Social Technology: Opportunities and Challenges in the Knowledge Economy. In P. Papadopoulou, P. Kanellis, and D. Martakos (eds.), Handbook of Research on Social Computing Theory And Practice: Interdisciplinary Approaches. Hershey, PA: IGI Global, 1-18.
- Yeo, Benjamin and Trauth, Eileen. (2009). The Call for Transformational Governance in the Knowledge Economy. In V. Weerakkody, M. Janssen, and Y. Dwivedi (eds.), Handbook of Research on ICT-Enabled Transformational Government: A Global Perspective. Information Science Publishing, 271-290.
- Trauth, Eileen, Huang, Haiyan, Morgan, Allison, Quesenberry, Jeria, and Yeo, Benjamin. (2006). Investigating Diversity in the Global IT Workforce: An Analytical Framework. In R. Grifeth, F. Neiderman and T. Ferratt (eds.), IT Workers: Human Capital Issues in a Knowledge-Based Environment (Research in Human Resource Management). Hershey, PA: Information Age Publishing. 331-260.
- Banerjee, Indrajit and Yeo, Benjamin. (2003). Internet and Democracy in Singapore: A Critical Appraisal. In I. Bannerjee, (ed.), Rhetoric and Reality: The Internet Challenge for Democracy in Asia. Singapore: Times Media Pte. Ltd, 259-287.
Conferences and Proceedings
- Linardi, Evelyn, Lin, Hui-Fei, and Yeo, Benjamin (2022). The Effect of Website Customized Advertising, Product Attributes, and Self-Esteem on Consumer Attitude and Purchase Intention. Presented at the International Communication Association (ICA) Conference 2022, May 26 - 30, Paris, France.
- Grant, Delvin, and Yeo, Benjamin. Enterprise Integration Through Service Oriented Architectures. Presented at the International Association for Computer Information Systems (IACIS) Conference Europe, Jun 24 - 25, 2021, Virtual.
- Lin, Hui-Fei, Lin, Pei-Chih, and Yeo, Benjamin (2021). The Effect of Consumer-Generated Visual Advertisements in Social Media Brand Community. Presented at the International Communication Association (ICA) Conference 2021, May 27 - 31, Virtual.
- Yeo, Benjamin, Serenko, Alexander, Palvia, Prashant, and Jacks, Tim (2020). Does the US Model of IT Work Exhaustion Apply to the BRICS Countries? Presented at the Global Information Technology Management Association (GITMA) Conference 2020, Jun 22 - 24, Virtual.
- Grant, Delvin, and Yeo, Benjamin. Technology Investment Impact on Industry Regional Productivity: Empirical Evidence of S-Curve Characteristics. Presented at the SIGGlobDev Workshop, International Conference on Information Systems (ICIS) 2019, Dec 15, Munich, Germany.
- Lin, Cheng-Hsuan, Lin, Hui-Fei, and Yeo, Benjamin. The Influence of Social TV multitasking Behavior on the Effectiveness of Cross Media Advertising. Presented at the International Communication Association (ICA) Conference 2019, May 24 - 28, Washington DC, USA.
- Yeo, Benjamin. Exploring the Continued Economic Importance of High Tech Industries: Trends and Implications. Accepted for presentation at the 24th Americas Conference on Information Systems (AMCIS) 2018, Aug 16 - 18, New Orleans, USA.
- Yeo, Benjamin, Serenko, Alexander, Palvia, Prashant, Sato, Osam, Sasaki, Jiroshi, Yu, Jie, and Guo, Yue. Exploring Job Satisfaction of IT Workers in Taiwan, Japan, and China: The Role of Employee Demographics, Job Demographics, and Uncertainty Avoidance. Accepted for presentation at the 24th Americas Conference on Information Systems (AMCIS) 2018, Aug 16 - 18, New Orleans, USA.
- Lu, WenLing, and Yeo, Benjamin. Corporate Social Responsibility and Risk Taking. Presented at the 47th International Business Research Conference 2017, Dec 13 - 14, Osaka, Japan.
- Yeo, Benjamin. What Drives University Technological Innovation and Commercialisation? Accepted for presentation at the Americas Conference on Information Systems (AMCIS) Conference 2017, Aug 10 – 12, Boston, USA.
- Yeo, Benjamin and Grant, Delvin. On Manufacturing Sector Performance: Do Information and Communication Technologies Matter? Presented at the pre-European Conference on Information Systems (ECIS) 2016 Workshop on Global Development, Jun 12, Istanbul, Turkey.
- Yeo, Benjamin and Grant, Delvin. ICT Impact on Productivity: Exploring Implications of Females in the Workforce. Presented at the pre-European Conference on Information Systems (ECIS) 2016 Workshop on Global Development, Jun 12, Istanbul, Turkey.
- Yeo, Benjamin. The Economic Impact of Human Capital in Information Systems. Accepted for presentation at the Americas Conference on Information Systems (AMCIS) Conference 2015, Aug 13 – 15, San Juan, Puerto Rico.
- Yeo, Benjamin. Modelling the Economic Impact of Innovation Capacity: A Study of U.S. Regions. Presented at the Global Information Technology Management Association (GITMA) Conference 2015, Jun 21 – 23, St. Louis, Missouri.
- Lin, Hui-Fei, Yeo, Benjamin, and Yen-Shen, Chen. Mobilizing Location Based Advertising: A Study of Effectiveness on Persuasion. Research Workshop. Pacific Telecommunications Council 2013, Jan 20 – 23, Honolulu, Hawaii.
- Hung, Chen-Ling, Lu, Ching-Chih, and Yeo, Benjamin. Telecommunications Reform and Network Expansion – Lessons from APEC Countries. Presented at the International Communications Association Conference 2010, Jun 22 – 26, Singapore.
- Lu, Wen Ling and Yeo, Benjamin. China in the Financial Downturn: Lessons from the U.S. Mortgage Market Meltdown. Presented at the All China Economics International Conference (ACE) 2009, Dec 11 – 13, Hong Kong.
- Yeo, Benjamin. Driving the Knowledge Economy: The Impact of Regional Innovation Capacity. Presented at the Business and Information Conference 2008 in Seoul, Korea. July 6 – 9, 2008.
- Yeo, Benjamin. Economic Growth from Technological Innovation: Key Drivers in the New Economy. Presented at the All China Economics International Conference (ACE) 2006, Dec 18 – 20, Hong Kong.
- Yeo, Benjamin. Sustainable Development from Information and Communication Technologies – The Case of University versus Corporate Investments. Presented at the 16th Biennial Conference of the International Telecommunications Society (ITS2006) in Beijing, June 12 – 17, 2006.
- Trauth, Eileen, Quesenberry, Jeria, & Yeo, Benjamin. The Influence of Environmental Context on Women in the IT Workforce. Presented at the ACM SIG MIS Conference in Atlanta, Georgia. April 14 – 16, 2005.
- Trauth, Eileen, Wong, Perry, and Yeo, Benjamin. Developing a Knowledge-Based Economy: An Investigation of Cultural Influences. Presented at the International Conference on Knowledge Management (ICKM) in Singapore. Dec 13 – 15, 2004.
- Huang, Haiyan., Yeo, Benjamin, and Trauth, Eileen. Exploring the Situated Context of Knowledge Management in E-Government Development. Presented at the International Conference on Knowledge Management in Asia Pacific (KMAP) Conference, Taipei, Taiwan. Dec 7 – 8, 2004.
- Yeo, Benjamin and Trauth, Eileen. E-Business Potential In California’s San Joaquin Valley: An Investigation Of Societal Influences. Presented at the International Federation for Information processing (IFIP) 8.4 Conference, Salzburg, Austria. June 18 – 19, 2004.
- Yeo, Benjamin and Banerjee, Indrajit. The Internet and its Impact on Political Participation: A Case Study of Singapore. Presented at the International Communication Association Conference 2003 in San Diego, California, USA May 25 – 31, 2003.
- Yeo, Benjamin and Qian, Jian. Digital Television Initiatives: Experiences from the United Kingdom and the United States of America. Presented at the International Communication Association Conference 2003 in San Diego, California, USA, May 25 – 31, 2003.
- Banerjee, Indrajit and Yeo, Benjamin. Re-Assessing the Internet-Determinism Perspective in Democratization: A Critical Analysis of Singapore. Presented at the International Communication Association Conference 2002 in Seoul, Korea. July 15 – 19, 2002.
- Choi, Alfred and Yeo, Benjamin. Regulating the Media: The Role of the State in Reconciling Conflicting Interests. Presented at the International Communication Association Conference 2002 in Seoul, Korea. July 15 – 19, 2002.
Book Reviews
- Yeo, Benjamin (2013). “ “Book Review: E-Strategies for Technological Diffusion and Adoption: National ICT Approaches for Socioeconomic Development” International Journal of Sociotechnology and Knowledge Development (IJSKD). Vol. 5, No. 4, pp. 59-61.
- Yeo, Benjamin (2012). “Book Review: Sustainable Economic Development and the Influence of Information Technologies: Dynamics of Knowledge Society Transformation” . International Journal of Sociotechnology and Knowledge Development, Vol. 4(3), 54-55.
- Yeo, Benjamin (2012). “Book Review: Knowledge-Based Development for Cities and Societies: Integrated Multi-Level Approaches” . International Journal of Sociotechnology and Knowledge Development, Vol. 4(3), 52-53.
- Van Gorp, Annemijn and Yeo, Benjamin. (2003). “Book Review: Open Networks Closed Regimes – The Impact of the Internet on Authoritarian Rule” Journal of Communication, Vol. 56(1), 218-219.
Industry Research Projects
- The Global Biomedical Industry: Preserving US Leadership. Milken Institute, Santa Monica, California, USA, 2011.
- California's Position in Technology and Science 2010. Milken Institute, Santa Monica, California, USA, 2011.
- 2010 State Technology and Science Index: Enduring Lessons for the Intangible Economy. Milken Institute, Santa Monica, California, USA, 2011.
- Jobs for America: Investments and Policies for Economic Growth and Competitiveness. Milken Institute, Santa Monica, California, USA, 2010
- North America’s High-Tech Economy. The Geography of Knowledge-Based Industries . Milken Institute, Santa Monica, California, USA, 2009.
- The Greater Philadelphia Life Sciences Cluster 2009: An Economic and Comparative Assessment. Milken Institute, Santa Monica, California, USA, 2009.
- Energizing California: Mapping Chevron’s Economic Impacts on the Golden State. Milken Institute, Santa Monica, California, USA, 2009.
- “Value of U.S. Life Sciences. A White Paper. Milken Institute, Santa Monica, California, USA, 2007.
- Initial Examination on Reforming the California Lottery. Milken Institute, Santa Monica, California, USA, 2007.
- Florida Life Sciences Roadmap. Milken Institute, Santa Monica, California, USA, 2007.
- Nemours Children’s Hospital: Advancing Orlando’s Life Science and Economic Development. Milken Institute, Santa Monica, California, USA, 2007.
- Pittsburgh Technology Strategy. SWOT Analysis. Milken Institute, Santa Monica, California, USA, 2006.
- Mind-to-Market: A Global Analysis of University Biotechnology Transfer and Commercialization. Milken Institute, Santa Monica, California, USA, 2006.
- Pennsylvania Information and Communications Services Industry Cluster. Keystone Innovation, 2004.
Awards
Teaching
Collaborative Instruction Fellowship | 2018-2019
Applied Data Analytics Courses in Business and Social Science
Research
Competitive Course Release Grant | 2018-2019
The Economic Impact of High Tech Industries: Trends and Implications
Provost Collaborative Research Fellowship | 2016-2017
The Role of Information and Communication Technologies in Industry Performance
Competitive Research Grant | 2016-2017
The Context of Information Technology Work in Taiwan: A Global Comparison